Steve Slavin?s lively and comprehensive student-friendly, step-by-step approach, coupled with its low price and built-in Study Guide are very attractive to adopters. Instructors and students like the author?s humorous anecdotes, direct language, and easy conversational style. The text encourages active learning. . . With the help of over 15 reviewers, this new edition is not only more streamlined and up-to-date but also introduces global perspectives to many discussions early on and throughout the text. The author discusses the impact of technology and e-business on the recent economic expansion. A new interior design reflects the contemporary flavor that this traditional text now possesses..