Making Radio: A Practical Guide to Working in Radio in the Digital Age

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Written by Steve Ahern

Published by Allen & Unwin

Jun, 2011

384 pages

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Description

The essential handbook for anyone training to work in commercial, public, or community radio, with extensive coverage of the role of digital technologies in all aspects of the industry. Making radio programs gets into your blood—it's one of the most stimulating jobs in the world, in a fast-moving industry, at the cutting edge of digital technology. Making Radio is a practical guide for anyone who wants to learn how to make good radio in the era of Radio 2.0. It examines the key roles in radio: announcing, presenting, research, copywriting, producing, marketing, and promotions. It also outlines what is involved in creating different types of radio programs: news and current affairs, music, talkback, comedy, and WC features, as well as legal and regulatory constraints. With contributions from industry experts, the third edition reflects the impact of digital radio, including multi-platform delivery, listener databases, social media, and online marketing. It also examines how radio stations have reinvented their business models to accommodate the rapid changes in communications and listener expectations.

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Title: Making Radio: A Practical Guide to Working in Radio in the Digital Age
Author: Steve Ahern
Language: English
Length: 384
Publisher: Allen & Unwin
Publication Date: 2011-06-01
ISBN-10: 1742372074
ISBN-13: 9781742372075
NOTICE: BOOK CONTENT AND LINKS HAVE HARVESTED FROM THE INTERNET, YOU MAY GET BROKEN LINK OR COPYRIGHT INFRINGEMENT COMPLAINT. YOU CAN BUY THIS BOOK OR PLEASE MAIL TO MICHAELJBREUER@GMX.COM TO REPORT ISSUE

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