In this book, Helen Kennedy argues that as social media data mining becomes more and more ordinary, as we post, mine and repeat, new data relations emerge. These new data relations are characterised by a widespread desire for numbers and the troubling consequences of this desire, and also by the possibility of doing good with data and resisting data power, by new and old concerns, and by instability and contradiction. Drawing on action research with public sector organisations, interviews with commercial social insights companies and their clients, focus groups with social media users and other research, Kennedy provides a fascinating and detailed account of living with social media data mining inside the organisations that make up the fabric of everyday life.
Table of Contents
Chapter 1: Social Media Data Mining Becomes Ordinary
Chapter 2: Why Study Social Media Data Mining?
Chapter 3: What Should Concern Us About Social Media Data Mining? Key Debates
Chapter 4: Public Sector Experiments with Social Media Data Mining
Chapter 5: Commercial Mediations of Social Media Data
Chapter 6: What Happens to Mined Social Media Data?
Chapter 7: Fair Game? User Evaluations of Social Media Data Mining
Chapter 8: Doing Good with Data: Alternative Practices, Elephants in Rooms
Chapter 9: New Data Relations and the Desire for Numbers