Principles of Marketing (14th Edition)

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Written by Philip Kotler

Published by Prentice Hall

Feb, 2011

744 pages

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Description

Learn how to create value and gain loyal customers.

 

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

 

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

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Title: Principles of Marketing (14th Edition)
Author: Philip Kotler
Language: English
Length: 744
Publisher: Prentice Hall
Publication Date: 2011-02-06
ISBN-10: 0132167123
ISBN-13: 9780132167123
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