SEO: Search Engine Optimization Bible


21 reviews

Written by Jerri L. Ledford

Published by Wiley

Dec, 2007

408 pages



  • This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic
  • One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources
  • Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others
  • Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more


Title: SEO: Search Engine Optimization Bible
Author: Jerri L. Ledford
Language: English
Length: 408
Publisher: Wiley
Publication Date: 2007-12-17
ISBN-10: 0470175001
ISBN-13: 9780470175002