The Art of SEO: Mastering Search Engine Optimization, 3rd Edition

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9 reviews

Written by Eric Enge

Published by O'Reilly Media

Aug, 2015

976 pages



Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This third edition focuses on a number of tool updates and examines the changes brought about by Hummingbird, Google's context-aware algorithm. The book is perfect for anyone interested in becoming an SEO practitioner, as well as people already working in the profession. For novices, it's a complete and thorough education on search engine optimization—SEO 101. For experienced SEO practitioners, this book serves as an extensive reference volume to support ongoing engagements.
  • Comprehend SEO’s many intricacies and complexities
  • Explore the underlying theory and inner workings of search engines
  • Understand the role of social media, user data, and links
  • Discover tools to track results and measure success
  • Recognize how changes to your site can confuse search engines
  • Learn to build a competent SEO team with defined roles
  • Glimpse the future of search and the SEO industry

Table of Contents

Chapter 1. Search: Reflecting Consciousness and Connecting Commerce
Chapter 2. Search Engine Basics
Chapter 3. SEO Planning: Customizing Your Strategy
Chapter 4. SEO Implementation: First Stages
Chapter 5. Keyword Research
Chapter 6. Developing an SEO-Friendly Website
Chapter 7. Content Marketing
Chapter 8. How Social Media and User Data Play a Role in Search Results and Rankings
Chapter 9. Panda, Penguin & Penalties
Chapter 10. Mobile, Local, & Vertical SEO
Chapter 11. Tracking Results and Measuring Success
Chapter 12. Domain Changes, Redesigns, and Troubleshooting
Chapter 13. SEO Education & Research
Chapter 14. SEO Help: In-House, Outsourced, or Both?
Chapter 15. An Evolving Art Form: The Future of SEO


Title: The Art of SEO: Mastering Search Engine Optimization, 3rd Edition
Author: Eric Enge
Language: English
Length: 976
Edition: 3
Publisher: O'Reilly Media
Publication Date: 2015-08-31
ISBN-10: 1491948965
ISBN-13: 9781491948965